The Power of Anchoring in Coaching: How a Simple Number Can Shape Your Client's Decisions
Buying Soup, The Priming Effect, The Adjustment Heuristic, System 1 and System 2, Tools to Leverage and Overcome Anchors
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In 1998, Brian Wansink, a consumer behavior professor, uncovered a hidden force driving our decision-making: anchoring. He asked a deceptively simple question: What makes us commit to actions or ideas beyond what we initially intended? More importantly, could something as arbitrary as a random number influence how much we commit to or prioritize?
The Sou…
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